The best blog post length

The first question should be why does the length of your blog post matter?  

The length of your blog posts affects how your post shows up in the search engines.  The three biggest search engines, Yahoo, Bing & Google are looking for the quality of content instead keyword density. This is why I strongly suggested that you no longer use keyword stuffing in your blog posts.

It used to be that people would suggest blog posts be between 300 and 500 words. Now, it seems that longer posts are better.

Why the change? 

When they were suggesting the smaller blog posts, search engine algorithms were easily fooled.  Keyword stuffing worked.  The programmers who worked on the algorithms didn’t consider if more keywords on the page meant better content on the page.

Photo by Jess Watters from Pexels

If you look at suggestions for blog post length in 2018, you’ll see many sites suggest that 500 words should be the minimum length of your blog posts. Search engine algorithms have been refined over the years to make sure that search results are more relevant than in the past.

The problem with the 500 word minimum is that it can lead to a time crunch problem if you’ve decided on daily blog posts.

Do you want daily posts still?

Since there’s not really a perfect number of posts per week, you may still decide that you want to post to your blog daily.  This can help you with planning your daily tasks.  So how do you manage to come up with blog posts that are a minimum of 500 words every day without resorting to bad SEO tricks that worked in the past?

You might consider alternating shorter blog posts as a teaser for your longer posts.  You might do a blog post that’s 150 to 200 words one day, with as much information as you can give within two or three paragraphs.  Then the next post would be 500 to 1,000 words to fully explain what your teaser meant.

The understanding would be that if you upload a shorter post, that one is less likely to show up in the search engines than the longer post.  If you have time to write multiple posts, you could potentially write both blog posts one after another, and schedule the second post to publish on another day.

Reality check time

Google has recently let it be known that they were going to start using a mobile-first index.  Sites that are mobile friendly and load quickly are more likely to come up higher in the search engine results.  Would you really want to read a 1,000+ word blog post on a cell phone?

The reality is, there isn’t the perfect blog length, nor is there a perfect number of times to post per week.  It’s all going to be how you personally decide that you want to handle your blog.  It’s also going to be determined by the time you have to spend writing.  Or the number of times you’re willing to pay for someone else to write a blog post for you.

It’s best to just focus on quality blog posts without worrying about the keyword density or the number of posts per week.  When you have quality content, post it.

Let us help you with your blog post updates.  We can work together to determine the subject, frequency and length of your blog posts, and you can focus on the rest of your business.

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