Marketing your brand with a blog

We’ve established that you need a blog.   You need to market your company and keep your customers up to date on the different newsworthy events in your industry.  There are still a number of questions that you need answered.

You may decide that you want to do the blogging yourself (or have someone in your company do it) because you’re the most knowledgeable person on the topic.  How often do you need to add a blog post?  Do you add multiple blog posts under one subject? How long should the blog post be? Should you publish memes you made from pictures of your pet?

Okay, maybe you don’t wonder about the last one, but I’m sure the rest of the questions have crossed your mind a time or two.

Where do you start?

Many sources suggest a biweekly blog post schedule – that is twice a week, not every two weeks – though there are some who thing that blogging every day is best.

You may find that you are dreading the thought of daily blog posts.  It can be difficult to find the time to blog every day, even a short post can take longer than you want it to when you have so much to do.  There are advantages to blogging every day.

Daily blogging can help you stay in a routine.  When you don’t write daily, it can be harder to make the time when you do need to write. It can help if your business is in a niche that is fast paced.  If there are a number of changes to the technology, or other news that you want to share with your customers, a daily blog is the best way to stay ahead of the news cycle elsewhere.  It will also help you build up more content for your website.  The more content, the more the search engines will find your website, especially if your blog posts are keyword rich.  Just a thought, if you choose to blog every day, you’ll want to be sure that you’re keeping your blog posts short.  Not only will this help you with time, but this will help your customers.  You’re not the only one that’s short on time.

Speaking of short on time, there is a reason that most sources suggest a biweekly blog post schedule.  Your customer wants to stay up to date on the news, but neither you nor your customer have time to focus on a blog.  There is simply so much information out there, and our lives are so busy, that it’s difficult to find the time to do everything we want to do in a day.

For your customers, reading content – even valuable content from a supplier – can take away from the time they spend marketing their own businesses.  They need to run their business, and expect to be able to keep themselves abreast of the new technology in small bites.  This doesn’t mean they don’t want to know about new technology, they just need you to tell them how it’s going to benefit them.

Let us help you with your blog post updates.  We can work together on how frequently you want your blog updated and you can focus on other aspects of your business.

Tune in next time for an answer to how long the blog post should be.

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