So why blog?
A blog can help your business get attention. It can help your website draw online traffic. Search engines love when you have well written, valuable content. It can help you generate interest in what you offer, whether it is a product or a service.
Yet, there are so many more reasons to blog.
You can help your customers get to know you and your business. They can find out why you operate your business the way you do. This can help them to know they are choosing the business that is right for them.
You can keep your customers and potential customers up to date on new technologies. You can help them to know how these technologies will help them in their business. You can show them the benefits of staying up to date on the current technologies to make running their business easier, so they can focus on their own customers.
If you maintain an email list, a sign up on your blog will help you grow your email list. You’ll get your product information out to your potential customers and you’ll be able to reach out to them later to ask if they need more information.
Regularly putting fresh content on your blog can help you show up higher in the search engines. Most search engines like keyword rich content. However, your content needs to flow and make sense. Just sticking a bunch of keywords into your content can be detrimental if your copy doesn’t flow or sound like English.
You already knew that, so what now?
Do you have trouble coming up with content every month? Do you know what the trends are, but your copy comes out sounding like Sheldon – or even Leonard – in Big Bang Theory? Do you just want to focus on your business and leave the marketing to someone else?
The rules keep changing for what search engines are looking for. Above, I stated that the content needs to flow. It needs to sound like how someone would talk. It wasn’t too long ago that this wasn’t true. Many companies providing content wanted pages that just had the keywords as often as possible.
When you’re running your own business, it can be difficult to keep track of the rules. You have other things to worry about.
Let us help you keep your website updated so you can focus on the other important parts of your business.